If you’re entering the world of Pinterest management, you’ve come at a great time! (Just getting started? Here’s How to become a Pinterest Manager in 9 Steps) More businesses than ever are looking into using Pinterest for business. Many don’t know how to fully utilize the power of this platform. And that’s where you (and I) come in!
We’re here to optimize an entrepreneur or company’s Pinterest for Business account and develop marketing strategies that work. Pinterest managers (aka Pinterest experts) know ‘how to Pinterest for business’.
5 ways to excel in your Pinterest Manager job
KNOW YOUR STUFF!
While you don’t need to be an expert at every single aspect of Pinterest, be great at what you offer. This involves a lot of research, networking with fellow Pinterest Managers and playing around on Pinterest.
It’s important to stay up to date with Pinterest’s latest trends and offerings for businesses. Business owners come to you for assistance and it’s up to you to provide a quality service and client education where needed.
EXPAND YOUR PINTEREST EXPERTISE TO INCLUDE GENERAL MARKETING KNOWLEDGE
It makes an excellent impression to be able to offer additional insight into a client’s marketing efforts. As pinterest managers, we GET Pinterest. We know what it likes, what works and what doesn’t work.
That means we can look at a client’s website and provide some Pinterest-relevant tips on content, landing pages and CTAs. We can discuss blog layout, blog titles, and blogging frequency. We can provide advice on creating new links for products and repurposing content to market on Pinterest. We can give input on product images, provide feedback on best performing pages and more.
As Pinterset Managers, we have a lot to offer business clients and how they can tailor their marketing efforts to best suit Pinterest. Providing expert insight as well as additional value in this form will set you apart from the rest.
OFFER ADDITIONAL SERVICES
While you might not be an expert blogger or graphic designer, there are many freelancers who are! Don’t immediately turn down a client’s request for blogging, content repurposing or other requests.
It could be an opportunity to expand your business by bringing relevant experts on board. Clients may have had poor experiences from previous Pinterest Managers. After developing a trust relationship with you, they may want to outsource other tasks to you.
If you’re up to the challenge (and ready to grow), consider expanding your offerings.
BE A PROFESSIONAL
Treating your clients in a professional manner elevates the quality of your business. That’s not to say you can’t be casual and relaxed. Having systems in place for onboarding clients, creating and delivering monthly reports and managing invoices is the difference between amateur and professional.
Think through your entire process from start to finish. Do you need to create a welcome pack that explains how you work, when you’re available for contact, what you need from them, etc.? Do you need to set up automated invoices? Do you have a report template ready to go?
Streamline and optimize your monthly tasks as smoothly as possible. This creates a seamless client experience and protects you from having to reply to messages at all hours of the day or hunt for payments.
Let’s face it, not all client accounts perform well on Pinterest. Some accounts simply defy our greatest efforts.
My policy is to be absolutely honest with my clients about account performance. If the trend is downward, I adjust my strategy and inform them. I reanalyse after a month and confer with the client regarding content creation and additional strategies we could try.
I decide on an end-date to the experimentation. At that point, if nothing has worked, I will give my honest input regarding the future success of their account and whether or not it’s worthwhile for them to continue with my services.
Of course, we need to educate clients regarding the long term nature of a Pinterest Marketing strategy. Patience is needed, but is usually rewarded. When your Pinterest intuition tells you the dive is not going to recover, be honest.
Detail your efforts, your strategies and their results. Provide truthful insight and expert advice – maybe Pinterest doesn’t work for their business or you simply don’t have the skillset necessary to make their specific account grow.
I’ve never had a client that wasn’t very appreciative and grateful for my honesty when things went awry. Sow good seeds and your business (and reputation) will thrive!
What can you expect as a Pinterest Manager salary
If you work as a Pinterest VA for a Pinterest Manager, expect to get a cut of the total client payment. This is a good way to get started in the business as you have someone to guide you. You’ll likely receive a salary at the end of the month and have a degree of certainty regarding income regularity.
Working for yourself as a Pinterest Manager or Pinterest VA is the way to go if you want to earn well! Being a Pinterest Manager with your own business means you source your own clients, manage them and determine if or when you outsource certain tasks or accounts.
Your salary will be determined by how many clients you’re capable of taking on and what you charge for your services.
Pinterest Managers charge anything from $250 to over $1,000 per client per month. The amount is very dependent on what services you offer. Don’t sell yourself short. Pinterest Management is a specialised service – charge what you’re worth!
Keep in mind too that managing a Pinterest account shouldn’t take the whole day. It’s important to streamline your work process so that Pinterest Management is worth your while.
Each week it takes me between 1-2 hours per day per client and then a little longer at month’s end when I do monthly reports. Being efficient and having my processes in place means I can take on a large number of clients.
How to structure your Pinterest Management Services
What you offer is completely up to you and what you feel comfortable doing well.
Many Pinterest Managers have multiple offers on their websites. Generally there are three main packages: an entry level that includes a simple account setup, an intermediate offering that includes scheduling of around 10 pins per month, description writing and keyword research. The third package would include a full service offering including monthly reporting, strategy creation and more. I’ve seen that Pin design is often an extra service not included in the package.
Some Pinterest Managers offer additional services such as blog writing or email marketing.
My view is that it’s important to only offer what you know works. What’s the point in offering lower packages of 10 pins per month if you know this will not grow a client’s account?
If you’ve developed a system that you experience success with, it’s totally fine to offer a single package and advertise it as being your proven method that brings growth.
If you want to offer multiple services, first determine what the minimum is you’re willing to spend time on for a client (as well as a minimum charge). I don’t recommend ever working for less than $250 for an entry level service. This will usually include an account setup and perhaps some training to help the client manage their Pinterest business account on their own.
Any other Pinterest Management service should include the following:
- Pinterest Account Setup or Optimization
- Enabling rich pins
- Pin scheduling
- Pin description writing
- Pinterest Board creation and optimization
- Some sort of monthly report
- Managing Tailwind communities
- Joining Pinterest group boards
- Pin design
- Blog writing/Content repurposing
- Marketing strategy
- Newsletter creation
- Email marketing
- Social Media Management
- And whatever other expertise you have
Determine the price of these additional services at an hourly rate, but offer a monthly rate to the client. This keeps things simple for you and the client when it comes to invoicing.
For business owners interested in using Pinterest for their business:
What should I look for in a Pinterest Manager?
The Pinterest Manager’s website should give a general overview of their services. Check for testimonials and visit the Pinterest accounts of these business owners. Their accounts should look well managed.
If they have a blog page, read through some of the blogs to get a feel for their Pinterest knowledge.
If the Pinterest Manager includes pin design and has a gallery of pin examples, look through these to decide whether or not you like the style and quality. Remember that this is a service you can take on yourself if you have a graphic designer.
Hop on a call
There’s really no substitute for talking to the real person. Have a list of questions you’d like answered. Get a feel for how the Pinterest Manager works and how they communicate. The Pinterest Manager will also want to get an idea of what type of client you will be and whether or not he or she wants to take on your business.
Remember that no Pinterest Manager should guarantee results as each business is different. Even if the Pinterest Manager has worked on accounts similar to yours, this is not a guarantee your business will perform well.
The role of Pinterest in business is to drive traffic to your account – it’s up to your website and business offerings to do the rest.
If you are an aspiring Pinterest VAs, check out our Pinterest marketing courses.
We can help you!