All the different SEO techniques compiled in 1 guide to help you rank on Google

FOR WORDPRESS

Learn  SEARCH ENGINE OPTIMISATION

01

The art of optimising various aspects of your online content to rank higher in an organic manner on Google and other search engines.

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White Hat SEO

Grey Hat SEO

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2 Main SEO strategies

On-Page SEO

Off-Page SEO

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Keyword research

Website copy

Fresh content

CDN and Page speed

Mobile SEO

Inbound and outbound links

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Keyword research

The advantage of using keyword research is that it gives you a chance of ranking for a search term and to better target your niche

CDN and Page speed

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Keyword research

You can use a tool such as Ubersuggest to query keywords and find out their search volume & find related keywords.

CDN and Page speed

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Keyword research

Website copy

Ideally, you may use a combination of 3-5 keywords per page for your website with one of them as the main keyword Keep your keyword density around 2.5%

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You need to keep producing quality fresh content for Google to start “liking” you. How do you do that? Simple! Write informative blogs.

Fresh content

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Alt-text 

Alt-text is the text which you add to an image to help Google better understand what it is.

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The meta descriptions are very important for search engine optimisation and this is what shows up as descriptive text under the title in a google search

Meta descriptions

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CDN and Page speed

A content delivery network. It implies making copies of your content on multiple servers worldwide so that this same content can be accessible to people fast.

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Mobile SEO

The internet is going mobile and Google will penalise your website if it is not fully responsive and loads fast on mobile devices.

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Mobile SEO

Make sure that you use appropriate font sizes for mobile so that the content is easy to read

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Mobile SEO

Keep a decent space between clickable elements Make sure that the page speed of your site is as fast on mobile as it is on desktop

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Inbound and outbound links

A way to show Google how relevant your articles are to your website content is to create inbound links

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Inbound and outbound links

Outbound links to high DA websites is a way of showing to Google that your content is relevant as it references trusted websites.

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Off-Page  SEO

Backlinks building

Sitemap submission

Google my business

Social media Marketing

Keyword monitoring

Competitive analysis

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Off-Page  SEO

Backlinks building

One way for Google to know that your business is legitimate is through the quality of backlinks you have.

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Off-Page  SEO

Connect your website to Google services and make sure that it gets crawled. This is a must have for any search engine optimisation strategy.

Sitemap submission

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Off-Page  SEO

Google my business

Make sure that your brand is seen in your local area as many buyers are more favourable to purchasing from someone or a company which is nearby them.

Keyword monitoring

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Off-Page  SEO

Social media Marketing

Identify which platform your prospective customers use . Grow your presence and engage with your audience.

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Off-Page  SEO

Keyword monitoring

Monitor your keywords and new keywords which are trending and make sure you keep pushing content which people are looking for.

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Off-Page  SEO

Backlinks building

Keep track of your competition, see which new keywords they are ranking for, see where they are acquiring new backlinks and don’t give any slack.

Competitive analysis