Linkedin Marketing Services

Grow your business with Linkedin Marketing

LinkedIn Marketing Agency

We help businesses do business where business is done. We generate leads, drive website traffic and build brand awareness with LinkedIn which is the largest professional platform with an online community of over 750 million members. We optimize the businesses’ LinkedIn profiles and pages to make their account stand out amidst this dense cloud of users and drive the growth of their business.

The most effective way for companies to grow their presence on LinkedIn is to have recourse to LinkedIn Marketing Services. At AB Designs, we assist in creating a robust presence on the platform through various activities.

Leads generation with LinkedIn, increased website traffic, and brand awareness are the main focus of our LinkedIn Marketing Services. Having a strong LinkedIn Marketing Strategy ensures the exponential growth of connections and enables our clients to reach out to decision-makers of organizations within the industry they evolve in.

LinkedIn is the ideal B2B platform for businesses to get their organizations to be recognized and promote their products and services. It is vital to know the in and outs of this potent business tool to reap the maximum benefits. Our LinkedIn Marketing Agency will help you tap into the platform’s perks and reach your ultimate business goals.

LinkedIn Marketing Agencies such as AB Designs can squeeze out the potential of LinkedIn Marketing Services through their expertise and techniques.

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Linkedin Profile optimization

Linkedin Profile optimization

LinkedIn profile optimization helps your profile to rank higher on the platform and builds trust amongst the users who you need to connect with and be followed by. An optimized LinkedIn profile will have every part of the personal profile filled out, showing your audience who you are and what you are an expert in.

LinkedIn Profile Optimization will boost your visibility and help you grow your influence. From the right profile picture to a well-thought bio description, your profile is your ticket towards making your way up on LinkedIn searches.

It will help you get noticed, increase the click rate towards your account and generate leads with LinkedIn. It is of prime importance to optimize your profile on LinkedIn and reach that all-star status.

LinkedIn profile optimization rules

Our LinkedIn experts optimize our clients’ profiles through an optimal LinkedIn marketing strategy.

Personalizing your profile

The issue with online platforms, it is hard to show you are human. Having a profile picture humanizes your account.

Your background photo is the second most striking visual on your account. We will help you choose and edit your photo.

We use your summary to narrate your story

Your LinkedIn summary is your chance to tell your story so don’t make it just about past experiences and job titles. Our LinkedIn Business Page Managers will make sure it is creative and makes an impact to make your profile stand out.

Skill assessments and endorsements

Your skills are your assets, so make sure you mention them. LinkedIn provides skills assessment features that aid in consolidating the credibility of your skills.

It takes a few minutes to get done but can take you a long way to generate leads with LinkedIn. Get your connections to endorse you. This will substantiate your aptitudes further. 

Sharing of relevant content

To get people to notice you, we will be active in the sharing of marketing ads or articles which are trending and relevant to your industry. You will pop up in members’ feeds often and at some point, it will create enough curiosity and have people visit your profile.

Even a seemingly insignificant like on a post will show on other users’ feeds and contribute to lead generation with LinkedIn. That is how we begin to promote your account towards recognition.

LinkedIn profile optimization rules
LinkedIn business page optimization

Linkedin business page optimization

When it comes to having a professional social media presence for businesses, LinkedIn is the leader of the pack. It is the perfect route for your business to acquire professional connections and share information and updates.

A LinkedIn business page would provide your company with online exposure and credibility. Your business profile should be the source where your potential stakeholders can have all the information they need about your company. 

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LinkedIn business page optimization guide

A Complete and Personalized Company Profile

Think of your LinkedIn Business Profile as an ID. IT has to provide whoever comes across it with all the information about your company. Hence all the features need to be filled out.

When all relevant sections are complete, customers and potential partners might be able to learn more about your company and your account would show up more often in search results.

Our LinkedIn Marketing team will personalize your profile, add a header picture for your page to be engaging, visually and make it more attractive and eye-catching with some taglines, or your motto! We will encourage people to want to read your summary.

Keywords for lead generation with LinkedIn

Search engines infiltrate the platform to identify profiles and business pages containing certain keywords, which is why our Linkedin Marketing team does keyword research. This is where SEO comes in handy.

With some wise keyword optimization, you will appear in the search results of the customers you do not want to miss out on without making your summary feel heavy.

We grow your exposure with Inbound Links

Inbound links would earn you credibility points with Google. Once your popularity, due to your credibility, is established through Google you will rank higher.

Having your page link posted somewhere on your LinkedIn page will get people to be redirected to your webpage, increasing its traffic. The ideal way would be to include it in your LinkedIn business page’s tab for ‘visit website’ just below the tagline, so no one would miss it.

Inbound links hold a lot of potentials to drive traffic to your website, make sure you utilize them well.

Joining Groups and communities and drive engagement

Through groups and communities, businesses can network with potential customers. 

Knowing how to maneuver through LinkedIn communities will increase the engagement you have with members and hence contribute to building your robust presence in the market. Many factors come into play when we talk about networking on the biggest professional online platform.

The correct use of hashtags to have members identify your post as a trending one or the conversations you engage in on a post will all contribute towards growing your network and lead generation with LinkedIn. 

Lead generation with LinkedIn

Lead generation with LinkedIn

One of the main perks of LinkedIn as a marketing tool for business is its usefulness in generating leads. Lead generation with LinkedIn is an indispensable part of the business. Should you want to have money-generating connections, you need to amass a reliable number of leads.

Leads fuel your pipelines and a percentage of that will turn into paying customers. If that number is too small, it would be a struggle to get a positive ROI, hence the importance of having the right stream of leads generated. However, generating leads is not a petty task, it requires a tedious mise-en-oeuvre. 65% of businesses attest that generating traffic and leads is their biggest marketing challenge.

Fortunately, LinkedIn is the best when it comes to the generation of highest-quality leads. More than 80% of online sourced leads for B2B networking are done via LinkedIn, proof of the power of LinkedIn B2B Marketing. However, there is a big catch. Hence, a LinkedIn Marketing Agency would be the best option for lead generation.

Having experts to handle your lead generations through a tailored LinkedIn marketing strategy will allow you to focus on other business operations knowing your LinkedIn Marketing Strategy will be in safe hands.

Generate leads with LinkedIn in a consistent way to give your business a clear competitive advantage in crowded B2B marketplaces. Having a clear lead generation strategy is the stepping stone towards achieving that advantage.

Business marketers providing LinkedIn Marketing Services have different ways of generating leads, however, the basics remain the same. 

Generate leads with LinkedIn

Determine the Plan

Before you start to generate leads on LinkedIn, you need to know what is the main purpose behind generating them. Get your objectives clear and prepare to segment your qualified leads. This step can be done through various ways, namely, lead scoring, matching against buyer personas, or through the determination of the actions which will lead to purchase.

Lead scoring is a system that assigns values or ranks to potential leads based on the likelihood of them becoming a customer. It is one of the most common ways of segmenting your leads based on the industry, company, and job function of the person. Our LinkedIn Marketing experts create a baseline of what the potential lead would be like and use that to assess your leads.

Your tools to Generate Leads on LinkedIn

Depending on your audience and objectives, our LinkedIn experts choose the appropriate tools and channels to generate your leads. We will need to collect the necessary data and have a way to showcase them to make the selection easy through the readability of the information after scoring them.

LinkedIn B2B Marketing through Lead Generation Campaigns

There are various ways to create lead generation campaigns. You can use simple content marketing to get visitors to your page where they can fill a form or run ads on LinkedIn. Since we all agree LinkedIn B2B marketing is powerful, it is safe to say its tools are equally as potent. When using LinkedIn Lead Generation Ad Campaign, the aim is to enable you to attach a tailor-made form to your ad.  When a user clicks on the call-to-action a digital form will be sent to the latter.

Sponsored content like native ads and sponsored InMails are very efficient in generating leads. Understanding how to use these tools demand time and training, a luxury, not all businesses can afford. The right call would be to outsource this task to experts from LinkedIn Marketing Agencies like us. Our LinkedIn experts will create, measure, and optimize all your campaigns, generating high-quality leads based on your demands.

Does your business need LinkedIn Marketing Services ?

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Networking with LinkedIn

Networking with LinkedIn

Networking opportunities are what makes the business world go round. LinkedIn allows you to network with professionals and businesses. Networking on LinkedIn is a great way to keep tabs on the latest developments in your industry and to share information with relevant parties.

People in your LinkedIn network are called connections. They are made of 1st degree, 2nd degree, and 3rd-degree connections and also members of the LinkedIn Groups you are part of. The degree of connection you have with another member will dictate how you can interact with them. 

Grow your network on LinkedIn

Growing your connections

The stepping stone in networking on LinkedIn is by sending out invitations to connect with other members. Once a member becomes your first-degree connection, their 1st connections will be then your 2nd-degree connections. The cycle then starts, you can choose to add them as connections through an invitation or by sending InMails. 

LinkedIn Groups & Communities

All the members of a group you follow are part of your network. Groups and communities are important for businesses or individuals on LinkedIn as it creates a pool of incumbents sharing similar values or evolving in the same industry. Participating actively in groups would act in your favor while growing your network. 

Sharing posts and Re-Posts

Sharing updates of your company or industry, with the right hashtags would get you views and resuscitate a reaction from your connections. Re-posting other members’ posts or ads would also create a strong sense of community with them. 

Does your business need LinkedIn Marketing Services ?

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LinkedIn community management

LinkedIn community management

Because LinkedIn is widely viewed as a professional platform, its importance in building a social community is often overlooked. However, the LinkedIn community is probably the most effective way of building relations with industry professionals, especially through interest groups.

It is a formidable tool to reach out and connect with influencers within the same milieu of one’s business. Managing the LinkedIn community is a business activity on its own and Community Managers are the cut to expertly keep the engagement alive and to grow the number of connections.

LinkedIn Community Management is part of LinkedIn Marketing Services and revolves around building relationships, creating and monitoring content, taking appropriate actions through communication regarding the network.

All the activities a LinkedIn Community Manager does are to create value for the business through efficient maintenance of the community.

Meaningful Engagement on LinkedIn

LinkedIn community managers and LinkedIn Marketing Services providers can build a community on the platform through various ways:

Optimizing your Page and Empower your Employee Network. 

Businesses should encourage their employees to connect their LinkedIn accounts to the business’ page. It increases the page’s reach, hence its contents. Empower your employees to be your ambassadors and push updates about your business to new lead generation opportunities.

Optimizing your LinkedIn page will attract more visitors. This can be done in many ways as elaborated on previously. By publishing excellent, relatable content and engaging with other posts, it can stimulate interest in your page, hence, organization.

Activity on LinkedIn groups

Being active in groups, engaging frequently with members will heighten the interest in your page. The more active you are, the more credibility you gain. Creating a group on behalf of your organization is another way of tapping into the LinkedIn Group Functionality.

Define the purpose of the group well along with the group rules you will enforce, to keep the engagement healthy and conducive to a positive community building. Then add your organization’s logo to it and select a group’s name accordingly.

Keep the group alive by inviting and engaging actively with members. In general, all the posts on groups should be industry-relevant and thought-provoking. With the appropriate SEO techniques and hashtags, you should be attracting the members you want to follow your page.

LinkedIn Community Managers

Having dedicated admins or community managers would work to your advantage. The least problematic way of doing so is to invest in the right LinkedIn Marketing Agency.

These agencies have the know-how you need to take care of your growing presence on LinkedIn. These admins or community managers are the front liners of your page leading your business to where you want it to.

From ensuring your page is optimized to attracting and retaining members to grow your reach, they would ensure the smooth rollout of your LinkedIn Marketing Strategy and even help you define it. 

Meaningful Engagement on LinkedIn
Hire a LinkedIn Marketing agency

Hire a LinkedIn Marketing agency

To master Linkedin Marketing for B2B is not a simple process. It requires time and a very technical set of skills. Beefing up your profile and your business page is only the start of it.

LinkedIn Marketing Agencies are cut to provide professional LinkedIn Marketing Services to enhance your sales potential.

Lead generation with LinkedIn, LinkedIn Groups management, Networking, and Engaging with members, LinkedIn Marketing Agencies are the key to building a sustainable community from which businesses can drive sales.

Does your business need LinkedIn Marketing Services ?

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More about our

LinkedIn Marketing Agency

Social Media Strategy

LinkedIn is home to over 700 Million LinkedIn users and all of them are professionals. Many of these LinkedIn profiles are actually B2B organizations or companies and they make purchasing decisions every day. 

Among our social media consultants, we have LinkedIn Marketing experts who are well-versed in LinkedIn content marketing strategies. Our LinkedIn marketing experts use the professional networking site to strengthen the existing digital marketing strategy and help generate leads and drive targeted traffic to websites or other sales funnels.

LinkedIn Social Media Management

Our LinkedIn social media managers will assist you in building and optimizing your LinkedIn account as well as your LinkedIn company page. When your LinkedIn accounts are set up, we focus on your brand awareness and growing your network. These are the  2 essential components of running an efficient LinkedIn marketing strategy and include:

  • Planning a LinkedIn Marketing calendar
  • Keyword research and content writing on your LinkedIn accounts
  • Engaging with your network strategically and meaningfully to get new connections.
  • Community management
  • Analytics and reporting
  • Engaging with potential customers through messaging.

LinkedIn Social Media Content Scheduling

LinkedIn will favor profiles that are active on a regular basis. to keep your content in front of your audience, your LinkedIn account needs to be posting content regularly. To ensure that your LinkedIn accounts maintain good visibility, our social media strategists will:

  • Create interesting snackable content from your blogs or videos
  • Research and share valuable and trendy industry posts or news for a high engagement rate
  • Create original content based on your company’s achievements, news, etc
  • Create amazing graphics or edit your videos to add to the posts
  • Write captivating captions enriched with keywords and respective hashtags for a better visibility

Social Videos

Nothing speaks better to your audience than short videos. All social media platforms are adopting a video-first approach and encouraging sharing short but informative videos.

Videos make a profile more noticeable, it makes the content more interesting and, when done right, can elevate a brand and bring an amazing amount of traffic to their website.

Our LinkedIn Marketing experts will create multiple short videos, ideally 30-45 seconds long, to highlight specific aspects of our clients’ businesses. Our videos are well scripted and professionally edited to make them interesting, informative, and thus worth resharing or commenting on. Examples of videos would be a short 30-second interview with the CEO of a company talking about a new revolutionary technology to show their expertise or just a truck driving through different types of weather and terrain to promote a courier or logistic services.

Social Listening and reporting

It’s great creating content and publishing regularly on LinkedIn. However, we use social listening to see how the audience is growing, how they are engaging with the content and we monitor brand mentions. this is a great way to know whether we are on track or if there is anything that needs attention in the LinkedIn Marketing strategy.

Our LinkedIn Marketing experts will collect this data and create a custom report which will then help revise or strengthen the Marketing strategy.

LinkedIn Marketing Services F.A.Q

What are LinkedIn marketing services?

LinkedIn marketing agencies offer LinkedIn Marketing services to businesses to help them build a strong presence on Linkedin by growing their brand awareness, grow their network and visibility. They also do community management in order to drive traffic to the business’s website and generate targeted leads.

How can LinkedIn be used for marketing?

LinkedIn can be used in an organic way by interacting in a meaningful way with other professionals in the network or by using Ads to target a specific group of people and encouraging them to take an action, such as filling in a form.

How do I promote my company on LinkedIn?

To promoto your company on LinkedIn, you need to optimise your own profile first and then optimize your company profile. Keep both accounts active on a daily basis through meaningful engagement and create content. A more efficient way would be to hire a LinkedIn marketing agency.

How much does LinkedIn marketing services cost?

LinkedIn Marketing services cost on average $2,500 monthly for daily management and marketing activity of a professional LinkedIn profile and a LinkedIn company page. The cost may vary according to the daily intensity of the community management (engagement with the network’s posts and comments).

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